Work
pluspoint newsletter
client / frasers centrepoint malls
A quarterly lifestyle magazine for Frasers Centrepoint Malls, PlusPoint aims to create awareness of the client’s distinctive
properties and their tenants, and in doing so, increase shopper traffic. Vibrant and bold, it features spreads on beauty, fashion,
food and lifestyle as well as the latest mall-related promotions and happenings. The magazine is distributed islandwide at MRT stations
together with TODAY paper and is styled, photographed, written and designed in collaboration with InkEngineers.
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The Flat Studio x InkEngineers collaboration