The al forno passport campaign

client / al forno (east coast) pte ltd

The client here, the first Italian restaurant in Singapore to import fresh produce from Italy, wanted to increase the number of returning diners
and boost customer loyalty through a fun rewards programme. Running over several months, the campaign enticed diners to return with
specialised regional menus every fortnight as well as the chance to win several exciting prizes. This vibrant and dynamic pre-campaign poster
raised attention for the campaign and introduced its mechanics to the customer.